eWOM can it sway your views?

Review Centre discussion of Kettle Chips- Balsamic Vinegar



 

The reviews here are all relevant to someone who was making the great decision in whether or not to try these crisps. It is also clear to a prospective buyer that the reviews are made by end users that have tried the product so they are viewed as credible due to this and that there is no obvious ties to the Kettle Chips company. 

There seems to be however some very mixed opinions from end users of this product. One review that particularly stood out to me was made by a consumer that was obviously not pleased with their purchase as they refereed to the crisps to result in a burning sensation:

'I loved them for a while until I finally figured out that they were burning the inside of my mouth. Love the product hate the by product'.

 If i was a consumer who had not tried this product before then I think that this review would definitely have an impact on me to not buy these crisps as to wanting to avoid this negative side effect. 

On the other hand following this negative review there are many positive ones such as:

'Oh My God. These are the best crisps in the WORLD!!!!
Try the crinkle cut ones too. The flavour gets stuck in the crinkles
They have so much flavour on them and are very addictive.
I think they are worth the money. My hangover days are not the same without these.
Kettle Chips Sea Salt & Balsamic Vinegar are the best. The Sweet Chilli ones are also nice.
def recommend!!'

and

'I love all Kettle chip flavours but the salt & vinegar is just SO addictive! I also like the fact they are made by hand, and taste so crunchy...'

So after reading the positive reviews and also the average rating of 4.4 out of 5 I would be more inclined to try the product.  However as I have purchased these before I would say that negative eWOM of these crisps have not swayed my view and I will continue to be an avid purchaser.