The National Geographic Channel, engineers constructed a basic house structure and lifted it into the air for more than an hour by 300 weather balloons. Truely inspirational!
The viral video effectively creates interest and excitement in the ucoming programme on the National Geogrpahic channel entitled "How Hard Can It Be?" and has already become a popular video on twitter in the last 24 hours according to the Viral Video Chart.
It is also some PR for the Walt Disney company as people who not yet seen the fim may go and buy the DVD or other related consumer products.
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