Strengths
The Map of the of the Marketing Domain that she proposed is particularly useful and can be applied in context in the real world, as she has taken into consideration that marketing is in fact an ongoing cycle which this diagram clearly represents.
Weakness
One clear weakness from the research is that it does not look at a broad variety of industries in the UK. For example the manufacturing industry has a very heavy weighting in the report however it makes up little of the UK's economy. to improve the study she should have included the retail industry, finance and banking to create a more realistic and applicable model for the UK. This article is additionally now starting to become out of date, and does not make reference to the Internet however in 2001 dot com businesses were a big topic of discussion.
